About us
Established by Jason Lane in 2002, after spending 5 years in the retail industry. He recognized the need for services that enhanced margins for it's retail partners by focusing on their private brands. L3 Sales and Sourcing was the first to do private brands at Michael's and Petsmart.
Our team at L3 Sales and Sourcing is a highlyexperienced, solution driven, professional, andreliable group of individuals. Together, we havea combined work experience of over 50 years inthe retail, consulting, craft, manufacturing,shipping, purchase processing, and productsourcing business.
In 2010, L3 Sales and Sourcing acquired M&M Enterprises in Gurdon, Arkansas who specialize in home decor, artificial trees, and grapevine wreaths since 1990. With its success in 2024, Kraft Lane was established as a branded product for L3 Sales and Sourcing to serve the eCommerce industry.
L3 Sales and Sourcing is as close as Arkansas & Texas, USA and as faras Ningbo, China. Each of our team members bring unique gifts,skills, and talents to the table, forming anexcellent and effective alliance for ourpartnership with you.
L3 Sales and Sourcing is as close as Arkansas & Texas, USA and as faras Ningbo, China. Each of our team members bring unique gifts,skills, and talents to the table, forming anexcellent and effective alliance for ourpartnership with you.
Our values
Respect
We treat everyone—clients, suppliers, partners, and team members—with dignity and fairness. We believe that listening carefully, valuing diverse perspectives, and honoring agreements builds trust and long-term success.
Integrity
Doing what’s right is non-negotiable. At L3 Sales & Sourcing, we uphold honesty, transparency, and ethical conduct in everything we do. From supplier vetting to pricing, we maintain consistency between our words and actions.
Customer Focus
Your goals are our priority. We strive to deeply understand your needs—from product specifications and timelines to quality standards—and we're committed to delivering solutions that meet or exceed expectations. Your success is our success.
Why L3 Sales & Sourcing
Support 24/7
We’re here whenever you need us — nights, weekends, holidays. Your sourcing queries, supply chain issues, or urgent needs will always get priority attention.
Perfect service
Every client has unique goals. We custom-design strategies (supplier selection, logistics, quality control) that match your product specs, timeline, and budget rather than forcing you into one-size-fits-all approaches.
Skilled workers
Our team of sourcing professionals, inspectors, and logistics experts bring decades of experience. We ensure accurate specifications, reliable deliveries, and thorough quality checks every step of the way.
Top reputation
Reliability, integrity, and transparency are the cornerstones of how we work. Over time, we’ve built strong relationships with suppliers and clients who trust us for ethical sourcing, realistic lead times, and consistent outcomes.
We love what we do
At L3 Sales & Sourcing, we believe sourcing shouldn’t be a headache – it should be the starting point of something great. From negotiating with suppliers to managing the logistics puzzle, we thrive on turning complex requirements into smooth, efficient operations. We love solving problems, building relationships, and delivering results you can count on.